B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
69%
69% -- percentage of consumers sharing branded content for UK consumers (2013)
According to UK research, 69% of consumers share content from live branded experiences on social media.
- Cited via a third-party tweet with limited methodological details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unknown UK research
Primary
Tier C
http://www.screenpages.com/blog/screen-pages-news/rainbow-over-wisley ↗
Source Article
Rainbow over Wisley
Original Research
Unknown UK research
· Original study ↗
Methodology
UK research cited via tweet; original methodology unknown
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers: 69% percentage of consumers sharing branded content. Source: Unknown UK research (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-consumers-share-live-branded-content-social
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<blockquote cite="https://lighthousedata.io/data/uk-consumers-share-live-branded-content-social" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- percentage of consumers sharing branded content for UK consumers<br><small>Source: Unknown UK research (2013) · <a href="https://lighthousedata.io/data/uk-consumers-share-live-branded-content-social" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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