B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

90%

90% -- consumer preference for human interaction for UK adults (2026-06)

Name: Consumer Preference For Human Interaction Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2026-06 · n=2,046 · YouGov (commissioned by Answer4u)

90% of UK adults prefer interacting with a real person rather than an AI system when contacting a business.

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Attribution: YouGov (commissioned by Answer4u) View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2026-06

Entity

UK adults

Sample Size

2,046

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

YouGov (commissioned by Answer4u) Primary Tier A

https://www.answer-4u.com/ai-vs-human-customer-service-in-2026 ↗

Confidence: 57/100 Vintage: 2026-06 Channel: Common Crawl

Source Article

AI vs Human Customer Service in 2026 | UK Consumer Research

Original Research

YouGov (commissioned by Answer4u) · Original study ↗

Methodology

YouGov online survey of 2,046 UK adults 18+, nationally representative, fieldwork 5th-8th June 2026, commissioned by Answer4u

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

UK adults: 90% consumer preference for human interaction. Source: YouGov (commissioned by Answer4u) (2026-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-consumers-prefer-human-customer-service-2026

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<blockquote cite="https://lighthousedata.io/data/uk-consumers-prefer-human-customer-service-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- consumer preference for human interaction for UK adults<br><small>Source: YouGov (commissioned by Answer4u) (2026-06) · <a href="https://lighthousedata.io/data/uk-consumers-prefer-human-customer-service-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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