B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- share disagree light hearted covid advertising acceptable for UK consumers (2020-06)
38% of UK consumers disagree that it is acceptable to make light-hearted advertising related to COVID-19.
- 52% among baby boomers
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2020-06
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/consumers-are-predicting-a-second-wave-are-brands-focussin… ↗
Source Article
Consumers are predicting a second wave, are brands focusing on the wrong thing? - Savanta
Coronavirus weekly tracker: 8th July 2020
As COVID-19 cases spike across the world while lockdown restrictions are relaxed, the question many of us are asking ourselves is: what do the next few months hold?
With a second lockdown potentially on the horizon, do brands have another chance with more wa…
Original Research
Savanta
· Original study ↗
Methodology
Savanta weekly COVID-19 tracker; 52% among baby boomers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers: 38% share disagree light hearted covid advertising acceptable. Source: Savanta (2020-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-consumers-disagree-covid-light-hearted-ads-2020
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<blockquote cite="https://lighthousedata.io/data/uk-consumers-disagree-covid-light-hearted-ads-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share disagree light hearted covid advertising acceptable for UK consumers<br><small>Source: Savanta (2020-06) · <a href="https://lighthousedata.io/data/uk-consumers-disagree-covid-light-hearted-ads-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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