B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- share disagree light hearted covid advertising acceptable for Baby boomer consumers (UK) (2020-06)
52% of UK baby boomers disagree that it is acceptable to make light-hearted advertising related to COVID-19.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2020-06
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/consumers-are-predicting-a-second-wave-are-brands-focussin… ↗
Source Article
Consumers are predicting a second wave, are brands focusing on the wrong thing? - Savanta
Coronavirus weekly tracker: 8th July 2020
As COVID-19 cases spike across the world while lockdown restrictions are relaxed, the question many of us are asking ourselves is: what do the next few months hold?
With a second lockdown potentially on the horizon, do brands have another chance with more wa…
Original Research
Savanta
· Original study ↗
Methodology
Savanta weekly COVID-19 tracker, baby boomer subset
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Baby boomer consumers (UK): 52% share disagree light hearted covid advertising acceptable. Source: Savanta (2020-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baby-boomers-disagree-covid-light-hearted-ads-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/baby-boomers-disagree-covid-light-hearted-ads-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- share disagree light hearted covid advertising acceptable for Baby boomer consumers (UK)<br><small>Source: Savanta (2020-06) · <a href="https://lighthousedata.io/data/baby-boomers-disagree-covid-light-hearted-ads-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.