B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- share of speaking slots on content digital data abm topics for UK marketing conferences (2018)
Content, digital, data, ABM, and similar topics accounted for over 70% of speaking slots across four major UK marketing conferences in 2018.
- Author's informal estimate across four conferences
- Source states 'over 70%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
218
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Bite Sized MarComms
Primary
Tier C
https://bitesizedmarcomms.com/2018/06/18/a-glimpse-of-the-future-whats-next-for-b2b-marketing/ ↗
Source Article
A glimpse of the future
Original Research
Bite Sized MarComms
· Original study ↗
Methodology
Author's own informal count of 218 speaking slots at four of the UK's biggest marketing conferences in 2018; author states 'I estimate' the share was over 70%, so 70 is a floor value
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK marketing conferences: 70% share of speaking slots on content digital data abm topics. Source: Bite Sized MarComms (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-conference-digital-content-slots-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-conference-digital-content-slots-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of speaking slots on content digital data abm topics for UK marketing conferences<br><small>Source: Bite Sized MarComms (2018) · <a href="https://lighthousedata.io/data/uk-conference-digital-content-slots-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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