B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
39%
39% -- ai use for marketing content generation for UK early-adopter businesses (2024-01)
39% of UK early-adopter businesses use AI to generate written content such as marketing or social media material.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2024-01
Entity
Sample Size
7,011
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/ai-what-do-early-adopter-businesses-think/ ↗
Source Article
AI: what do early-adopter businesses think? - Savanta
In a 1999 interview with BBC Newsnight, David Bowie made a prescient remark about the future of the internet. ‘I don’t think we’ve even seen the tip of the iceberg,’ Bowie mused. ‘[…] I think we’re actually on the cusp of something exhilarating and terrifying.’
These words resonate 25 years later, a…
Original Research
Savanta
· Original study ↗
Methodology
Savanta UK Business Tracker
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK early-adopter businesses: 39% ai use for marketing content generation. Source: Savanta (2024-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-businesses-ai-content-generation
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<blockquote cite="https://lighthousedata.io/data/uk-businesses-ai-content-generation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- ai use for marketing content generation for UK early-adopter businesses<br><small>Source: Savanta (2024-01) · <a href="https://lighthousedata.io/data/uk-businesses-ai-content-generation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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