B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
64%
64% -- business trust rate for UK business sector (2026)
In the UK, the trust score for Business is 64% according to the Edelman Trust Barometer 2026.
- Declining in insularity crisis
- Part of general distrust environment in the UK
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier B
https://stonehousecomms.co.uk/trends-insights/january-2026-the-agentic-shifttrust-crisis-content-rat… ↗
Source Article
January 2026:The Agentic Shift,Trust Crisis, & Content Rationalisation
January 2026:The Agentic Shift,Trust Crisis, & Content Rationalisation
Executive Summary
As the UK marketing industry transitions from the closing volatility of 2025 into the strategic reset of January 2026, the landscape has fundamentally hardened. The tentative trends observed in October 2025—prac…
Original Research
Edelman
· Original study ↗
Methodology
Edelman Trust Barometer 2026
Methodology documented
Segmentation
Industrymarketing
RegionUK
RoleAll marketers
Cite this stat
Plain Text
UK business sector: 64% business trust rate. Source: Edelman (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-business-trust-64
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<blockquote cite="https://lighthousedata.io/data/uk-business-trust-64" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- business trust rate for UK business sector<br><small>Source: Edelman (2026) · <a href="https://lighthousedata.io/data/uk-business-trust-64" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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