B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- share of brands with zero ai overview citations for UK travel brands (2026)
90% of tested UK travel brands received zero citations in Google AI Overviews.
- Sample size is limited to 21 major UK travel brands
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
21
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SearchIntel
Primary
Tier A
https://www.searchintel.tech/blog/ai-search-travel-brands/ ↗
Source Article
AI Search for Travel Brands: A Strategic Guide | SearchIntel
What we've observed across UK travel brands in 2026
Across our UK travel batches between March and May 2026, the visibility split was wider than most operators expect. A flight-comparison brand consistently scored above 92 on flight-comparison queries. A rail-booking brand scored 92 on UK rail booki…
Original Research
SearchIntel
· Original study ↗
Methodology
SearchIntel benchmark of 21 major UK travel brands across ChatGPT, Claude, Gemini and Google AI Overviews
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK travel brands: 90% share of brands with zero ai overview citations. Source: SearchIntel (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-brands-zero-ai-overview-citations-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-brands-zero-ai-overview-citations-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of brands with zero ai overview citations for UK travel brands<br><small>Source: SearchIntel (2026) · <a href="https://lighthousedata.io/data/uk-brands-zero-ai-overview-citations-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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