B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- bnpl adoption rate for UK adults (2025)
In 2025, 42% of UK adults (22.6 million) used Buy Now, Pay Later (BNPL).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bira.co.uk
Primary
Tier C
https://bira.co.uk/benefits/flexible-consumer-finance/ ↗
Source Article
Flexible Consumer Finance I PayItMonthly I Bira
Consumer finance is a powerful sales tool for independent retailers. By allowing customers to spread the cost of their purchase over manageable monthly payments, you can remove price as a barrier and help customers buy what they want, when they want.
Finance solutions for entry-level and growing bus…
Original Research
bira.co.uk
· Original study ↗
Methodology
Figure cited on Bira promotional page; original survey source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK adults: 42% bnpl adoption rate. Source: bira.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-bnpl-adult-penetration-42
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-bnpl-adult-penetration-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- bnpl adoption rate for UK adults<br><small>Source: bira.co.uk (2025) · <a href="https://lighthousedata.io/data/uk-bnpl-adult-penetration-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.