B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- social video usage rate for UK B2B tech marketers (2026)
In the UK B2B tech sector, 77% of marketers use social video.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digitaloft
Primary
Tier C
https://www.ryesing.com/post/content-marketing-for-tech-companies-growth-guide ↗
Source Article
Why Content Marketing for Tech Companies Fails—and How the Best Fix It
Content Marketing for Tech Companies: 2026 Growth Strategies
- Emmanuel Adesokan
- Feb 9
- 17 min read
Updated: Apr 23
In the tech world, content marketing isn't just about blog posts and white papers. It's the engine that powers sustainable growth. It’s the process of creating and distributing genu…
Original Research
Digitaloft
· Original study ↗
Methodology
Attributed to Digitaloft.co.uk UK content marketing trends research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK B2B tech marketers: 77% social video usage rate. Source: Digitaloft (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-b2b-tech-social-video-77
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<blockquote cite="https://lighthousedata.io/data/uk-b2b-tech-social-video-77" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- social video usage rate for UK B2B tech marketers<br><small>Source: Digitaloft (2026) · <a href="https://lighthousedata.io/data/uk-b2b-tech-social-video-77" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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