B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- ai investment for customer support for UK executives (2021)
72% of UK executives look to invest in AI over the next two years to build better customer support.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Odigo
Primary
Tier A
https://odigo.com/news/9-in-10-uk-executives-are-now-looking-to-ai-to-improve-cx-new-survey-reveals/ ↗
Source Article
9 in 10 UK executives are now looking to AI to improve CX, new survey reveals - Odigo
London, July 6, 2021 – Odigo, a global leader in Contact Centre as a Service (CCaaS) solutions, has today announced findings from its annual AI for CX report. The research, conducted by Davies Hickman, surveys over 1000 business executives in Belgium, the Netherlands, France, Germany, Spain and the …
Original Research
Odigo
· Original study ↗
Methodology
Survey by Davies Hickman of over 1000 business executives across six European countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK executives: 72% ai investment for customer support. Source: Odigo (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-ai-customer-support-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-ai-customer-support-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- ai investment for customer support for UK executives<br><small>Source: Odigo (2021) · <a href="https://lighthousedata.io/data/uk-ai-customer-support-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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