B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- ai adoption rate for UK firms (2023)
Earlier in the year, 72% of UK firms used AI in some capacity.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Digital Search Group
Primary
Tier A
https://www.digitalsearchgroup.co.uk/seo-blog/uk-ai-marketing-adoption/ ↗
Source Article
UK AI Marketing Adoption | What is AI Marketing Automation?
AI Marketing Adoption: What Is AI Marketing Automation?
The Revolution in UK AI Marketing Adoption
The UK is at the forefront of an AI marketing adoption revolution with AI changing how brands talk to consumers. By 2023, 75% of UK businesses are using AI in their marketing, making the UK the leading…
Original Research
Digital Search Group
· Original study ↗
Methodology
Reported increase in AI adoption rate
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
UK firms: 72% ai adoption rate. Source: Digital Search Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-ai-adoption-2023
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<blockquote cite="https://lighthousedata.io/data/uk-ai-adoption-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- ai adoption rate for UK firms<br><small>Source: Digital Search Group (2023) · <a href="https://lighthousedata.io/data/uk-ai-adoption-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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