B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19x
19x -- affiliate marketing roi for UK travel and retail sectors (2025)
In the UK travel and retail sectors, affiliate marketing delivered a 19:1 return (ROI) in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
APMA
Primary
Tier B
https://growthfolks.io/affiliate-marketing/uk-gift-guides-buying-guides/ ↗
Source Article
How to Get Your Products Into UK Gift Guides and Buying Guides - Growth Folks
Right now, in late summer, editors across the UK press are writing their Christmas gift guides.
Not planning them. Writing them.
By the time most brands start thinking about Christmas affiliate activity in October and November, the guides that will drive that revenue have been written, photographed …
Original Research
APMA
· Original study ↗
Methodology
Sector-specific affiliate return in travel and retail, up from the 15:1 channel-wide average, from APMA's State of the Affiliate Nation 2026 report as cited by Growth Folks.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK travel and retail sectors: 19x affiliate marketing roi. Source: APMA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-affiliate-roi-travel-retail-2025
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<blockquote cite="https://lighthousedata.io/data/uk-affiliate-roi-travel-retail-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19x</strong> -- affiliate marketing roi for UK travel and retail sectors<br><small>Source: APMA (2025) · <a href="https://lighthousedata.io/data/uk-affiliate-roi-travel-retail-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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