B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- share uncomfortable with data collected from social media for UK adults (2018)
67% of UK adults feel uncomfortable with data being collected from their social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier A
https://newsroom.accenture.co.uk/english-uk/news/2018/nearly-half-uk-adults-want-aspects-their-digit… ↗
Source Article
Nearly half UK adults want aspects of their digital history deleted
Nearly half UK adults want aspects of their digital history deleted, Accenture Research finds
LONDON; 30 APRIL 2018 – Given more powers over how their personal data is collected and used, nearly half (47 percent) UK adults would like some aspects of their digital history to be deleted forever, accor…
Original Research
Accenture
· Original study ↗
Methodology
Accenture survey of 2,000 UK adults, March 2018
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK adults: 67% share uncomfortable with data collected from social media. Source: Accenture (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-adults-uncomfortable-social-media-data-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-adults-uncomfortable-social-media-data-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- share uncomfortable with data collected from social media for UK adults<br><small>Source: Accenture (2018) · <a href="https://lighthousedata.io/data/uk-adults-uncomfortable-social-media-data-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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