B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- ad viewability for UK online ad viewability (Q2 2015)
Online ad viewability in the UK fell to 49% in Q2 2015.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
Q2 2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Meetrics
Primary
Tier A
https://videoweek.com/2015/07/24/the-wir-google-and-facebook-team-up-to-target-ad-fraud-brits-prefer… ↗
Source Article
The WiR: Google and Facebook Team Up to Target Ad Fraud, Brits Prefer Ads to BBC License Fee, Nikkei Outbids Axel Springer for the FT - VideoWeek
In this Week in Review: competitors team up to target ad fraud, Facebook enables video ad targeting and Brits prefer ads to BBC license fee. For a weekly summary of industry news and other VAN interviews and videos, sign up to the weekly Video Round-Up.
Google, Facebook and Yahoo Unite to Tackle Inv…
Original Research
Meetrics
· Original study ↗
Methodology
Research by Meetrics
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK online ad viewability: 49% ad viewability. Source: Meetrics (Q2 2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-ad-viewability-q2-2015
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<blockquote cite="https://lighthousedata.io/data/uk-ad-viewability-q2-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- ad viewability for UK online ad viewability<br><small>Source: Meetrics (Q2 2015) · <a href="https://lighthousedata.io/data/uk-ad-viewability-q2-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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