B Evidence Grade B Graded under review Safe to Cite Current

93%

93% -- ad viewability for Burger King® Germany (2026)

Name: Ad Viewability Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-08

2026 · GumGum

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Attribution: GumGum View source

Lighthouse Research Team

Last verified: 2026-08-08 · How we verify data →

Source verified Evidence graded

Value

93%

Unit

Percentage

Data Vintage

2026

Entity

Burger King® Germany

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

GumGum Primary Tier B

https://retailtimes.co.uk/burger-king-germany-delivers-bold-intuitive-storytelling-in-first-test-of-… ↗

Confidence: 49/100 Vintage: 2026 Channel: Common Crawl

Source Article

Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format

GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format. Developed by GumGum and launching this week in Europe, the UK and North America, Velocity is a scr…

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Original Research

GumGum · Original study ↗

Segmentation

IndustryRetail RegionDE Channelpaid_ads

Cite this stat

Plain Text

Burger King® Germany: 93% ad viewability. Source: GumGum (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/burger-king-germany-velocity-format-viewability

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<blockquote cite="https://lighthousedata.io/data/burger-king-germany-velocity-format-viewability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- ad viewability for Burger King® Germany<br><small>Source: GumGum (2026) · <a href="https://lighthousedata.io/data/burger-king-germany-velocity-format-viewability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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