B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- trust in ad format rate for UGC video ads (2025)
79% of consumers trust UGC video ads, according to a comparison of trust across advertising formats.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adtrip.pl
Primary
Tier C
https://www.adtrip.pl/post/wideo-ugc-w-branzy-dom-i-ogrod-na-black-friday-wplyw-na-roas ↗
Source Article
Wideo UGC w branży Dom i Ogród na Black Friday – wpływ na ROAS. | Adtrip Blog - Adtrip
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- N…
Original Research
adtrip.pl
· Original study ↗
Methodology
Trust comparison table in Adtrip blog post; original survey not named
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Channelinfluencer
Cite this stat
Plain Text
UGC video ads: 79% trust in ad format rate. Source: adtrip.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-video-trust-79
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<blockquote cite="https://lighthousedata.io/data/ugc-video-trust-79" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- trust in ad format rate for UGC video ads<br><small>Source: adtrip.pl (2025) · <a href="https://lighthousedata.io/data/ugc-video-trust-79" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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