B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56%
56% -- consumers trusting ugc more for consumers (2025)
56% of consumers say user-generated content and informal brand content is more trustworthy than polished production.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Stackla (Nosto)
Primary
Tier B
https://greenfroglabs.com/blog/video-marketing-trends ↗
Source Article
Every year, the video marketing trends conversation follows the same pattern. Someone lists 20 trends, includes AR/VR for the fourth year running, and calls it a guide. None of it helps you make better decisions about where to spend money.
This is a different kind of trends article. Every trend here…
Original Research
Stackla (Nosto)
· Original study ↗
Methodology
Stackla/Nosto Consumer Content Report, cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 56% consumers trusting ugc more. Source: Stackla (Nosto) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-trust-over-polished-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ugc-trust-over-polished-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- consumers trusting ugc more for consumers<br><small>Source: Stackla (Nosto) (2025) · <a href="https://lighthousedata.io/data/ugc-trust-over-polished-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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