B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22%
22% -- video performance lift for UGC videos vs brand-produced video on TikTok (2025)
UGC videos outperform brand-produced video by 22% on TikTok.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TikTok for Business
Primary
Tier B
https://rule1.ai/articles/ugc-ads ↗
Source Article
UGC Ads: The Complete Guide for Ecommerce Brands | rule1
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UGC Ads: The Complete Guide for Ecommerce Brands
UGC ads outperform branded creative by 4x on CTR and 50% on CPC. Here's how ecommerce brands create, test, and scale user-generated content ads.
What are UGC ads? They're paid advertisements that use content created b…
Original Research
TikTok for Business
· Original study ↗
Methodology
TikTok for Business data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UGC videos vs brand-produced video on TikTok: 22% video performance lift. Source: TikTok for Business (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-tiktok-22pct-outperform
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ugc-tiktok-22pct-outperform" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- video performance lift for UGC videos vs brand-produced video on TikTok<br><small>Source: TikTok for Business (2025) · <a href="https://lighthousedata.io/data/ugc-tiktok-22pct-outperform" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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