B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
48%
48% -- share of shoppers engaging with ugc on social platforms for online shoppers (2024)
48% of shoppers reported engaging with user-generated content on social media platforms.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bizrate Insights
Primary
Tier A
https://staging-cbbf-bizrateinsights.wpcomstaging.com/user-generated-content-turning-customer-engage… ↗
Source Article
User-Generated Content: Turning Customer Engagement into Ecommerce Conversions - Bizrate Insights
/ resources
October 17, 2024
Guest Writer, Bizrate Insights
Bizrate Insights survey conducted this summer found that 91% of shoppers engage with customer-generated content (UGC) before making a purchase.
UGC comes in many forms — product reviews, star ratings, Q&As, photos, videos, social media post…
Original Research
Bizrate Insights
· Original study ↗
Methodology
Bizrate Insights survey conducted summer 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 48% share of shoppers engaging with ugc on social platforms. Source: Bizrate Insights (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-social-media-engagement-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ugc-social-media-engagement-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of shoppers engaging with ugc on social platforms for online shoppers<br><small>Source: Bizrate Insights (2024) · <a href="https://lighthousedata.io/data/ugc-social-media-engagement-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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