B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
4
4 -- purchase intent uplift from ugc for User-generated content vs traditional marketing (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
womprotocol.io
Primary
Tier C
https://www.womprotocol.io/news/the-role-of-ugc-in-the-post-advertising-era ↗
Source Article
The Role of UGC in the Post-Advertising Era — WOM Protocol
The Role of UGC in the Post-Advertising Era
As empires rise and fall, so too do social media monetization models. Today’s youth is rising up to drive demand for models that no longer rely on traditional advertising. This is starting to send the digital advertising empire that big tech built into ret…
Original Research
womprotocol.io
· Original study ↗
Methodology
Referenced as 'studies have shown'; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
User-generated content vs traditional marketing: 4 purchase intent uplift from ugc. Source: womprotocol.io (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-purchase-intent-multiplier
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ugc-purchase-intent-multiplier" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- purchase intent uplift from ugc for User-generated content vs traditional marketing<br><small>Source: womprotocol.io (2023) · <a href="https://lighthousedata.io/data/ugc-purchase-intent-multiplier" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.