B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

79%

79% -- share of consumers saying ugc influences purchases for consumers (2025)

Name: Share Of Consumers Saying UGC Influences Purchases Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2025 · greenfroglabs.com

79% of consumers say user-generated content (UGC) influences their purchasing decisions.

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Attribution: greenfroglabs.com View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

79%

Unit

Percentage

Data Vintage

2025

Entity

consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

greenfroglabs.com Primary Tier C

https://greenfroglabs.com/blog/short-form-video-examples ↗

Confidence: 55/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Short form video is the dominant content format on every major social platform. TikTok reported 1.9 billion monthly active users in Q3 2025. Instagram Reels account for 50% of time spent on Instagram, according to Meta's Q4 2025 earnings call. YouTube Shorts surpassed 70 billion daily views in 2025,…

Original Research

greenfroglabs.com · Original study ↗

Methodology

Stackla (Nosto) research cited by Green Frog Labs

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

consumers: 79% share of consumers saying ugc influences purchases. Source: greenfroglabs.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-purchase-influence-79

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<blockquote cite="https://lighthousedata.io/data/ugc-purchase-influence-79" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- share of consumers saying ugc influences purchases for consumers<br><small>Source: greenfroglabs.com (2025) · <a href="https://lighthousedata.io/data/ugc-purchase-influence-79" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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