B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
79%
79% -- share of people saying user generated content highly impacts purchasing decisions for consumers (Stackla research) (2026)
79% of people state that user-generated content highly impacts their purchasing decisions, according to Stackla research.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stackla
Primary
Tier C
https://sproutbox.co/destination-marketing-strategy ↗
Source Article
Destination Marketing Strategy for DMOs | Sproutbox
Destination Marketing Strategy: How Tourism Boards and DMOs Win More Visitors in 2026
Most tourism boards are pouring budget into brochures and seasonal ad buys while travelers are making decisions on Instagram and asking AI assistants where to go next. This guide breaks down the destination marketi…
Original Research
Stackla
· Original study ↗
Methodology
Attributed to Stackla research as cited by Sproutbox
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers (Stackla research): 79% share of people saying user generated content highly impacts purchasing decisions. Source: Stackla (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-purchase-impact-stackla
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<blockquote cite="https://lighthousedata.io/data/ugc-purchase-impact-stackla" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- share of people saying user generated content highly impacts purchasing decisions for consumers (Stackla research)<br><small>Source: Stackla (2026) · <a href="https://lighthousedata.io/data/ugc-purchase-impact-stackla" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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