B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- ugc prepurchase search rate for consumers (2026)
70% of consumers actively search for user-generated content (UGC) before making a purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
gezar.dk
Primary
Tier C
https://gezar.dk/blog/social-media-som-sogemaskine ↗
Source Article
Social media som søgemaskine - hvad det betyder i 2026
Der sker noget grundlæggende med den måde folk finder information og produkter på. En generation af forbrugere har lært at bruge Instagram, TikTok og YouTube som søgemaskiner - ikke fordi de er bedre end Google rent teknisk, men fordi de giver noget Google ikke kan give: visuel discovery med autenti…
Original Research
gezar.dk
· Original study ↗
Methodology
Statistic cited in agency blog without named original source.
Methodology documented
Segmentation
Industrysocial_media_marketing,ecommerce,media_entertainment
RegionEMEA
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
consumers: 70% ugc prepurchase search rate. Source: gezar.dk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-prepurchase-search-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ugc-prepurchase-search-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- ugc prepurchase search rate for consumers<br><small>Source: gezar.dk (2026) · <a href="https://lighthousedata.io/data/ugc-prepurchase-search-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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