B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22%
22% -- user generated content readiness score for eCommerce product pages (2026)
User-generated content (reviews, ratings, and Q&A) across analyzed eCommerce product pages scored just 22% of its potential on a generative engine optimization (GEO) readiness scale.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
427
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mirakl
Primary
Tier B
https://www.mirakl.com/blogs/agentic-commerce/consumers-are-already-using-ai-to-shop-but-99-ecommerc… ↗
Source Article
Consumers are already using AI to shop, but 99% of eCommerce isn't ready – Mirakl
The conversation about agentic commerce has evolved.
It's no longer just that consumers are turning to tools like ChatGPT, Perplexity and Gemini to discover products — it's that they trust those tools more than advice from friends and family (opens in a new tab) by a 2:1 margin. Meanwhile, research …
Original Research
Mirakl
· Original study ↗
Methodology
Reviews, ratings and Q&A signals scored as percentage of potential on GEO readiness scale
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce product pages: 22% user generated content readiness score. Source: Mirakl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-potential-score-22-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ugc-potential-score-22-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- user generated content readiness score for eCommerce product pages<br><small>Source: Mirakl (2026) · <a href="https://lighthousedata.io/data/ugc-potential-score-22-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.