B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

50%

50% -- cpc reduction from ugc creative for E-commerce advertisers (A/B tests) (2025)

Name: CPC Reduction From UGC Creative Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2025 · adtrip.pl

A/B tests on advertiser accounts show that campaigns using UGC video can reduce cost-per-click by 50% compared to polished brand creatives.

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Attribution: adtrip.pl View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2025

Entity

E-commerce advertisers (A/B tests)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

adtrip.pl Primary Tier C

https://www.adtrip.pl/post/kreacje-wideo-ugc-a-influencer-marketing-w-modzie ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Kreacje wideo UGC a influencer marketing w modzie | Adtrip Blog - Adtrip

Spis treści Koszty pozyskania klienta w e-commerce rosną z każdym kwartałem. Właściciele sklepów internetowych z odzieżą codziennie walczą o uwagę użytkowników, przepalając budżety na wyidealizowane sesje zdjęciowe i drogie współprace ze znanymi twórcami. Problem polega na tym, że konsumenci nauczyl…

Original Research

adtrip.pl · Original study ↗

Methodology

A/B tests on advertiser accounts, unverified

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

E-commerce advertisers (A/B tests): 50% cpc reduction from ugc creative. Source: adtrip.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-obniza-koszt-klikniecia-50

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<blockquote cite="https://lighthousedata.io/data/ugc-obniza-koszt-klikniecia-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- cpc reduction from ugc creative for E-commerce advertisers (A/B tests)<br><small>Source: adtrip.pl (2025) · <a href="https://lighthousedata.io/data/ugc-obniza-koszt-klikniecia-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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