B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

60%

60% -- consumers viewing ugc as most authentic source for Consumers (2025)

Name: Consumers Viewing UGC As Most Authentic Source Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2025 · Nosto

60% of consumers consider user-generated content to be the most authentic source of product information.

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Attribution: Nosto View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2025

Entity

Consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nosto Primary Tier C

https://www.adtrip.pl/post/ai-w-kreacjach-wideo-ugc-dla-branzy-beauty-praktyczne-zastosowania ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

AI w kreacjach wideo UGC dla branży beauty – praktyczne zastosowania. | Adtrip Blog - Adtrip

Spis treści - Wideo generowane przez użytkowników w branży beauty - liczby mówią same za siebie - Jak sztuczna inteligencja zmienia proces produkcji wideo - Koszty i bariery wdrożenia nowoczesnych kreacji w Polsce - Praktyczne formaty wideo w branży kosmetycznej - Najczęstsze błędy w pracy z materia…

Original Research

Nosto · Original study ↗

Methodology

Citing Nosto data

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Consumers: 60% consumers viewing ugc as most authentic source. Source: Nosto (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-most-authentic-source-60pct

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<blockquote cite="https://lighthousedata.io/data/ugc-most-authentic-source-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- consumers viewing ugc as most authentic source for Consumers<br><small>Source: Nosto (2025) · <a href="https://lighthousedata.io/data/ugc-most-authentic-source-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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