B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- ugc purchase decision influence rate for online shoppers (2025)
79% of shoppers confirm that user-generated content formats play a decisive role during online shopping.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adtrip.pl
Primary
Tier C
https://www.adtrip.pl/post/bledy-w-kreacjach-ugc-dla-suplementow-diety-a-zgodnosc-z-uokik ↗
Source Article
Błędy w kreacjach UGC dla suplementów diety a zgodność z UOKiK | Adtrip Blog - Adtrip
Spis treści
- Dlaczego branża suplementów diety wymaga specjalnego podejścia do opinii
- Najdroższe błędy przy publikacji user generated content
- Jak bezpiecznie pozyskiwać i moderować materiały od klientów
- Narzędzia i koszty wdrażania rozwiązań na polskim rynku
- Matematyka zaufania - jak social…
Original Research
adtrip.pl
· Original study ↗
Methodology
Cited as 'zagraniczne badania rynkowe' (foreign market research)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 79% ugc purchase decision influence rate. Source: adtrip.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-influence-purchase-decisions
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<blockquote cite="https://lighthousedata.io/data/ugc-influence-purchase-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- ugc purchase decision influence rate for online shoppers<br><small>Source: adtrip.pl (2025) · <a href="https://lighthousedata.io/data/ugc-influence-purchase-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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