B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7
7 -- engagement lift ugc vs brand content for User-generated content vs brand-owned content (2025)
UGC drives 6.9x higher engagement than brand-owned content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
State of Everyday Creators 2025 report (publisher not explicitly named in article; likely Hummingbirds)
Primary
Tier B
https://www.hummingbirds.com/blog/the-data-behind-everyday-creator-performance ↗
Source Article
The Data Behind Everyday Creator Performance: Why Nano & Micro Creators Win | Hummingbirds
The creator economy has entered a new phase — one where authenticity outperforms polish, trust beats reach, and nano + micro creators deliver the most meaningful results.
According to the State of Everyday Creators 2025 report, the highest-performing creator tier isn't the mega or macro influencers …
Original Research
State of Everyday Creators 2025 report (publisher not explicitly named in article; likely Hummingbirds)
· Original study ↗
Methodology
UGC engagement measured as a multiple of brand-owned content engagement, per State of Everyday Creators 2025 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
User-generated content vs brand-owned content: 7 engagement lift ugc vs brand content. Source: State of Everyday Creators 2025 report (publisher not explicitly named in article; likely Hummingbirds) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-engagement-vs-brand-content-2025
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<blockquote cite="https://lighthousedata.io/data/ugc-engagement-vs-brand-content-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7</strong> -- engagement lift ugc vs brand content for User-generated content vs brand-owned content<br><small>Source: State of Everyday Creators 2025 report (publisher not explicitly named in article; likely Hummingbirds) (2025) · <a href="https://lighthousedata.io/data/ugc-engagement-vs-brand-content-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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