B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
43%
43% -- engagement lift vs brand produced content for User-generated content (2026)
User-generated content receives 43% higher engagement than brand-produced content on average.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stackla
Primary
Tier B
https://www.schedulewave.com/statistics/social-media-engagement-benchmarks ↗
Source Article
Social Media Engagement Benchmarks (2026) — Data & Benchmarks
Last updated: March 2026
Benchmarks by Platform
Cross-platform engagement rate comparisons, industry averages, top-performing content formats, and posting frequency benchmarks for 2026.
3.2%
TikTok Avg. Engagement
1.62%
Instagram Avg. Engagement
3.85%
LinkedIn Avg. Engagement
30-day money-back guara…
Original Research
Stackla
· Original study ↗
Methodology
Secondary compilation; cites Stackla 2026 Consumer Report. Authenticity and relatability cited as drivers.
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
User-generated content: 43% engagement lift vs brand produced content. Source: Stackla (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-engagement-lift-2026
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<blockquote cite="https://lighthousedata.io/data/ugc-engagement-lift-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- engagement lift vs brand produced content for User-generated content<br><small>Source: Stackla (2026) · <a href="https://lighthousedata.io/data/ugc-engagement-lift-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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