B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

73%

73% -- click through rate uplift from user generated content for emails with user-generated content (2024)

2024

User-generated content in emails can increase click-through rates by 73%.

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Lighthouse Research Team
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Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
emails with user-generated content
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source Article
10 Email Marketing Optimizations That Will Transform Your Startup
Email marketing is not a game of chance. It’s a calculated science, a blend of art and analytics. And when it comes to optimizing your startup’s email marketing campaigns, the stakes are high. In the crowded digital landscape, your emails are your lifeline to your customers. They’re your chance to c…

Cited statistic; original research not identified

Methodology documented
Industrymarketing
Plain Text
emails with user-generated content: 73% click through rate uplift from user generated content. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-emails-ctr-73
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<blockquote cite="https://lighthousedata.io/data/ugc-emails-ctr-73" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- click through rate uplift from user generated content for emails with user-generated content<br><small>Source:  (2024) · <a href="https://lighthousedata.io/data/ugc-emails-ctr-73" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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