B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- cpc reduction for UGC video ads vs traditional product spots (2025)
Dynamic UGC video ads frequently lead to a 30-50% decrease in CPC compared to traditional product spots.
- Reported as a frequent range (30-50%) rather than a single fixed metric
- Agency marketing/comparison claim
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adtrip
Primary
Tier C
https://www.adtrip.pl/post/wideo-ugc-w-branzy-dom-i-ogrod-na-black-friday-wplyw-na-roas ↗
Source Article
Wideo UGC w branży Dom i Ogród na Black Friday – wpływ na ROAS. | Adtrip Blog - Adtrip
Spis treści
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- Mierzalny wpływ na wyniki finansowe i współczynnik konwersji
- Harmonogram działań przed najgorętszym okresem w roku
- N…
Original Research
Adtrip
· Original study ↗
Methodology
Range 30-50%, midpoint used; agency claim
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UGC video ads vs traditional product spots: 30% cpc reduction. Source: Adtrip (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-cpc-drop-30-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ugc-cpc-drop-30-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- cpc reduction for UGC video ads vs traditional product spots<br><small>Source: Adtrip (2025) · <a href="https://lighthousedata.io/data/ugc-cpc-drop-30-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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