B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.8%
3.8% -- conversion rate lift for e-commerce websites featuring UGC (2025)
Featuring user-generated content on e-commerce websites resulted in a 3.8% increase in conversion rates based on a study of 1,200 sites.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.8%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ramd.am
Primary
Tier B
https://www.ramd.am/ugc-ads-explained ↗
Source Article
UGC Ads Explained
Everything You Need to Know About User-Generated Content Marketing
"High-Performance UGC with Lower Acquisition Costs"
"Streamlined UGC Production with Great Creator Options"
"The best platform to find UGC ads!"
Join 500+ awesome brands using Ramdam
Ever see someone share a TikTok about a product th…
Original Research
ramd.am
· Original study ↗
Methodology
Study of 1,200 e-commerce websites measuring impact of featuring user-generated content
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce websites featuring UGC: 3.8% conversion rate lift. Source: ramd.am (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-conversion-rate-boost-ecommerce
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<blockquote cite="https://lighthousedata.io/data/ugc-conversion-rate-boost-ecommerce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.8%</strong> -- conversion rate lift for e-commerce websites featuring UGC<br><small>Source: ramd.am (2025) · <a href="https://lighthousedata.io/data/ugc-conversion-rate-boost-ecommerce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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