B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- roi for UGC content compared to non-UGC content (2025)
UGC outperformed non-UGC content by +55% ROI on average in a 2025 analysis of 10 e-commerce brands.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Precis
Primary
Tier A
https://www.contentgrip.com/best-performing-tiktok-content-types/ ↗
Source Article
Best-performing TikTok content types for brands (2026)
Best-performing TikTok content types for brands in 2026
Not all TikTok formats perform equally. Here's which content types drive real results for brands in 2026, backed by benchmark data.
TikTok content types are the distinct video formats brands use to reach, engage, and convert audiences on the pl…
Original Research
Precis
· Original study ↗
Methodology
Precis analysis measuring 10 e-commerce brands
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UGC content compared to non-UGC content: 55% roi. Source: Precis (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-content-roi-2025
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<blockquote cite="https://lighthousedata.io/data/ugc-content-roi-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- roi for UGC content compared to non-UGC content<br><small>Source: Precis (2025) · <a href="https://lighthousedata.io/data/ugc-content-roi-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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