B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- trust in brands using authentic video for consumers (2025)
82% of customers trust brands using authentic video content significantly more than those relying on standard banners.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adtrip.pl
Primary
Tier C
https://www.adtrip.pl/post/tiktok-vs-instagram-reels-dla-wideo-ugc-w-cateringach-dietetycznych ↗
Source Article
TikTok vs Instagram Reels dla wideo UGC w cateringach dietetycznych | Adtrip Blog - Adtrip
Spis treści
- Rynek e-commerce w Polsce a potencjał krótkich form wideo
- Czym różni się podejście użytkowników na obu platformach
- Dlaczego UGC jest tak skuteczne w branży foodtech
- Ile kosztuje produkcja i dystrybucja materiałów
- Jak krok po kroku wdrożyć strategię wideo w swojej firmie
- Tych …
Original Research
adtrip.pl
· Original study ↗
Methodology
Research cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 82% trust in brands using authentic video. Source: adtrip.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-brand-trust-82
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<blockquote cite="https://lighthousedata.io/data/ugc-brand-trust-82" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- trust in brands using authentic video for consumers<br><small>Source: adtrip.pl (2025) · <a href="https://lighthousedata.io/data/ugc-brand-trust-82" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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