B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- ugc ad performance uplift vs studio creative for Mamaearth UGC ads (2026)
A Mamaearth UGC ad featuring a mom blogger often outperforms studio-shot creative by 40% to 60% on the same audience segment.
- Reported as a general range (40-60%) for a single-brand example (Mamaearth)
- Original research/methodology source is not explicitly cited in the blog post
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
akoi.in
Primary
Tier C
https://www.akoi.in/blog/indian-creator-economy-driving-commerce/ ↗
Source Article
Indian Creator Economy: How Creators Drive Commerce
Original Research
akoi.in
· Original study ↗
Methodology
Range 40-60%; midpoint used. Single-brand example, original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mamaearth UGC ads: 40% ugc ad performance uplift vs studio creative. Source: akoi.in (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-ads-outperform-studio-creative
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ugc-ads-outperform-studio-creative" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- ugc ad performance uplift vs studio creative for Mamaearth UGC ads<br><small>Source: akoi.in (2026) · <a href="https://lighthousedata.io/data/ugc-ads-outperform-studio-creative" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.