B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22%
22% -- ugc effectiveness lift for User-generated content vs brand-produced video (2025)
User-generated content is 22% more effective than brand-produced video.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bazaarvoice
Primary
Tier B
https://www.adtrip.pl/post/kreacje-ugc-wideo-na-tiktoku-dla-branzy-pet-kluczowe-elementy ↗
Source Article
Kreacje UGC wideo na TikToku dla branży pet: kluczowe elementy | Adtrip Blog - Adtrip
Spis treści
Rynek zoologiczny w polskim e-commerce rośnie w ogromnym tempie, a sklepy internetowe prześcigają się w pomysłach na przyciągnięcie uwagi właścicieli zwierząt. Jeśli prowadzisz marketing dla branży pet, wiesz dobrze, jak trudno przebić się przez reklamowy szum informacyjny. Skutecznym ro…
Original Research
Bazaarvoice
· Original study ↗
Methodology
Bazaarvoice report data cited by Adtrip blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
User-generated content vs brand-produced video: 22% ugc effectiveness lift. Source: Bazaarvoice (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-22pct-more-effective
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<blockquote cite="https://lighthousedata.io/data/ugc-22pct-more-effective" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- ugc effectiveness lift for User-generated content vs brand-produced video<br><small>Source: Bazaarvoice (2025) · <a href="https://lighthousedata.io/data/ugc-22pct-more-effective" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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