B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
5,600
5,600 -- facebook campaign likes for University of California logo protest Facebook campaign (2012)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5,600
Unit
Count
Data Vintage
2012
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Design Bull
Primary
Tier C
https://designbull.co.uk/university-of-california-logo/ ↗
Source Article
New University of California logo design protest
The new 2012 logo and brand identity for the University of California has been launched – but to a great backlash from students and staff.?People have been signing an?online petition?to protest against the new logo, while the?Facebook campaign?has attracted more than 5600 likes.
Tens of thousands ar…
Original Research
Design Bull
· Original study ↗
Methodology
Facebook page like count reported by blog; measure of brand backlash to rebrand
Methodology documented
Segmentation
IndustryEducation
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
University of California logo protest Facebook campaign: 5,600 facebook campaign likes. Source: Design Bull (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uc-logo-facebook-campaign-likes-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uc-logo-facebook-campaign-likes-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5,600</strong> -- facebook campaign likes for University of California logo protest Facebook campaign<br><small>Source: Design Bull (2012) · <a href="https://lighthousedata.io/data/uc-logo-facebook-campaign-likes-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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