B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76,000,000
76,000,000 -- unreached audience size for Uber (2025-01)
Roughly 76 million potential Uber customers who watch TV were not reached by Uber's January 2025 linear TV campaign.
- Estimate based on 108 million strategic TV audience minus 32 million reached
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76,000,000
Unit
Count
Data Vintage
2025-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simulmedia
Primary
Tier B
https://www.simulmedia.com/book-of-unreached/uber ↗
Source Article
Uber TV Ad Reach & Spend
Uber TV Ad Reach & Spend
Reach More Uber Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in January 2025
Ad Spend
$31,326,996
Missed Opportunity
70%
of target customers NOT reached
Only 29.8% reach rate = 32M at $971.17 per 1,000
Ube…
Original Research
Simulmedia
· Original study ↗
Methodology
Derived from Simulmedia audience planning (108M strategic audience minus 32M reached)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Uber: 76,000,000 unreached audience size. Source: Simulmedia (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uber-unreached-tv-viewers-76m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uber-unreached-tv-viewers-76m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76,000,000</strong> -- unreached audience size for Uber<br><small>Source: Simulmedia (2025-01) · <a href="https://lighthousedata.io/data/uber-unreached-tv-viewers-76m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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