B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
52.1%
52.1% -- share of users searching brands on social media for UAE social media users (2024)
52.1% of users in the UAE rely on social media to search for brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52.1%
Unit
Percentage
Data Vintage
2024
Entity
Geography
MENA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
We Are Social and Hootsuite
Primary
Tier C
https://www.paymennt.com/3-factors-to-focus-on-that-can-increase-your-sales-via-social-media/ ↗
Source Article
Online payment and payment links for small businesses | Paymennt.com
Since the launch and tremendous success of “Facebook” in 2005, social media has seen more networking apps and websites that appear frequently due to this high demand. Interestingly, some users used these apps purely for commercial purposes, leading App developers to enhance their services and meet b…
Original Research
We Are Social and Hootsuite
· Original study ↗
Methodology
Study by We Are Social and Hootsuite, cited by Paymennt.com
Methodology documented
Segmentation
Industrysocial_media_marketing,media_entertainment
RegionMENA
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
UAE social media users: 52.1% share of users searching brands on social media. Source: We Are Social and Hootsuite (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uae-social-media-brand-search-521
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uae-social-media-brand-search-521" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52.1%</strong> -- share of users searching brands on social media for UAE social media users<br><small>Source: We Are Social and Hootsuite (2024) · <a href="https://lighthousedata.io/data/uae-social-media-brand-search-521" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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