B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

30%

30% -- invalid email submission rate for email addresses submitted on web forms (2025)

2025  · BounceZero

30% of email addresses submitted on web forms contain a typo or are intentionally fake in 2025.

  • Addresses contain a typo or are intentionally fake
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Attribution: BounceZero View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
email addresses submitted on web forms
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
BounceZero Primary Tier B
https://bouncezero.io/blog/email-marketing-statistics-2026 ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
57 Email Marketing Statistics for 2026 - Data-Backed Benchmarks
Email remains the highest-ROI digital marketing channel, but averages hide enormous variance. The top 10% of email senders dramatically outperform the bottom 10% on every metric - and the gap comes down to hygiene, authentication, and technical execution. These statistics are compiled from industry …
Original Research
BounceZero · Original study ↗

BounceZero verification data (first-party)

Methodology documented
Industrymarketing
Plain Text
email addresses submitted on web forms: 30% invalid email submission rate. Source: BounceZero (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/typo-fake-email-submissions-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/typo-fake-email-submissions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- invalid email submission rate for email addresses submitted on web forms<br><small>Source: BounceZero (2025) · <a href="https://lighthousedata.io/data/typo-fake-email-submissions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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