B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- purchase likelihood from followed businesses for Twitter users (2012)
64% of Twitter users are more likely to purchase products or services from businesses they follow on social media.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Crowdspring
Primary
Tier C
https://www.dentistryiq.com/practice-management/marketing/article/16362062/the-growing-importance-of… ↗
Source Article
The growing importance of social media for dentists
The growing importance of social media for dentists
The social media networks such as Facebook, Twitter, Google Plus, and LinkedIn present an extraordinary marketing opportunity for dentists who are looking to promote their independent practices. Potential patients are increasingly embracing social …
Original Research
Crowdspring
· Original study ↗
Methodology
Crowdspring findings cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter users: 64% purchase likelihood from followed businesses. Source: Crowdspring (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-users-purchase-followed-businesses
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<blockquote cite="https://lighthousedata.io/data/twitter-users-purchase-followed-businesses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- purchase likelihood from followed businesses for Twitter users<br><small>Source: Crowdspring (2012) · <a href="https://lighthousedata.io/data/twitter-users-purchase-followed-businesses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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