B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

51%

51% -- share of users with positive brand perception from social media contact for Twitter users (2026)

Name: Share Of Users With Positive Brand Perception From Social Media Contact Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2026 · USC Applied Psychology program

51% of Twitter users report that communicating with brands on social media creates positive feelings toward the brand.

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Attribution: USC Applied Psychology program View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

51%

Unit

Percentage

Data Vintage

2026

Entity

Twitter users

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

USC Applied Psychology program Primary Tier C

https://antlere.com/how-to-use-social-media-for-customer-service/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

How to Use Social Media for Customer Service

Original Research

USC Applied Psychology program · Original study ↗

Methodology

Survey finding cited from USC Applied Psychology program; original methodology not stated

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Twitter users: 51% share of users with positive brand perception from social media contact. Source: USC Applied Psychology program (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-users-positive-brand-feelings-social

HTML Embed

<blockquote cite="https://lighthousedata.io/data/twitter-users-positive-brand-feelings-social" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of users with positive brand perception from social media contact for Twitter users<br><small>Source: USC Applied Psychology program (2026) · <a href="https://lighthousedata.io/data/twitter-users-positive-brand-feelings-social" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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