B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9,000,000
9,000,000 -- campaign video views for Twitter Meme of the Season campaign (Scott Parker / The Streets) (2021)
The Twitter 'Meme of the Season' Scott Parker / The Streets campaign video received 9 million views in less than 36 hours.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9,000,000
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Flying Object (with Twitter)
Primary
Tier A
https://www.weareflyingobject.com/blog/brands-and-memes-how-get-it-right ↗
Source Article
Brands and Memes: How to get it right
We’ve been thinking a lot recently about online conversations, and the potential for brands to connect with their audiences on social media.
We’ve looked at Paddy Power’s recent super league skit as a great model for brands responding quickly to topics their aud…
Original Research
Flying Object (with Twitter)
· Original study ↗
Methodology
Platform/agency official announcement of campaign performance
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter Meme of the Season campaign (Scott Parker / The Streets): 9,000,000 campaign video views. Source: Flying Object (with Twitter) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-scott-parker-meme-views-36-hours
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitter-scott-parker-meme-views-36-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9,000,000</strong> -- campaign video views for Twitter Meme of the Season campaign (Scott Parker / The Streets)<br><small>Source: Flying Object (with Twitter) (2021) · <a href="https://lighthousedata.io/data/twitter-scott-parker-meme-views-36-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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