B
Evidence Grade B
Trusted with Context
Recent
40%
40% — ROI for Twitter vs other social channels (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
1
Citation Chain
90
Independence
70
Methodology
50
Freshness
80
Sources (4)
Gartner
Primary
Tier A
https://www.gartner.com/en/newsroom/press-releases/2025-05-12-gartner-2025-cmo-spend-survey-reveals-… ↗
Also cited by
bloggingwizard.com
https://bloggingwizard.com/twitter-statistics/
2026-02-16
2026-02-16
2026-02-16
Original Research
Twitter Agency Playbook
· Original study ↗
Methodology
According to Twitter Agency Playbook
Study: Unknown
n=632
Methodology documented
Segmentation
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Twitter vs other social channels: 40% ROI. Source: Gartner (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/twitter-roi-comparison-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitter-roi-comparison-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> — ROI for Twitter vs other social channels<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/twitter-roi-comparison-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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