C
Evidence Grade C
Trusted with Context
Current
30.2%
30.2% — ROI for B2B marketers (2026)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
30.2%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,500
Study Type
Survey
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
90
Independence
30
Methodology
50
Freshness
95
Source
blog.hubspot.com
Primary
Tier B
https://blog.hubspot.com/marketing/marketing-channels ↗
Original Research
HubSpot
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 30.2% | |
| 2026 (current) | 23.6% | -21.9% |
| 2026 (current) | 23.3% | -1.3% |
Segmentation
Industrygeneral
RoleAll marketers
Cite this stat
Plain Text
B2B marketers: 30.2% ROI. Source: blog.hubspot.com (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/b2b-marketing-channel-roi-website-seo
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-marketing-channel-roi-website-seo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.2%</strong> — ROI for B2B marketers<br><small>Source: blog.hubspot.com (2026) · <a href="https://lighthousedata.io/data/b2b-marketing-channel-roi-website-seo" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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