B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- product discussion rate on twitter for Twitter users (2009)
39% of surveyed consumers have discussed a product on Twitter.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2009
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Performics and ROI Research
Primary
Tier B
https://yougottacall.blogspot.com/2009/11/consumers-open-to-online-referrals-but.html ↗
Source Article
Consumers Open to Online Referrals - But Of Course...
Consumers More Willing To Share Brand Info On Social Networks Than Previously Thought
Excerpted from Laurie Sullivan 11/6/2009 article
...Nearly half of people who saw a brand's name on Twitter went to a search engine to look for the product, compared with 34% on any social network. That's according…
Original Research
Performics and ROI Research
· Original study ↗
Methodology
Joint survey by Performics and ROI Research
Methodology documented
Segmentation
Industrysocial_media_marketing
RegionNorth America
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Twitter users: 39% product discussion rate on twitter. Source: Performics and ROI Research (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-product-discussion-2009
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitter-product-discussion-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- product discussion rate on twitter for Twitter users<br><small>Source: Performics and ROI Research (2009) · <a href="https://lighthousedata.io/data/twitter-product-discussion-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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