B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4%
4% -- influencer platform usage rate for Twitter or Pinterest (2023)
Only 4% of polled influencers in Asia Pacific look to Twitter or Pinterest as a platform for potential brand partnerships.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2023
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Emplifi
Primary
Tier B
https://martechasia.net/news/emplifi-highlights-the-untapped-power-of-influencer-marketing-in-asia/ ↗
Source Article
Emplifi highlights the untapped power of influencer marketing in Asia | MartechAsia
The report uncovers key influencer marketing trends from preferred payment terms, posting frequency, breakdown of sponsored content by influencer size, and more.
Influencer marketing has experienced an upward trajectory since its inception, and the industry in Southeast Asia is estimated to reach $2…
Original Research
Emplifi
· Original study ↗
Methodology
Emplifi survey of influencers across Asia Pacific
Methodology documented
Segmentation
Industrysocial_media_marketing,influencer_marketing,marketing_tech
RegionAPAC
RoleInfluencer
Channelinfluencer
Cite this stat
Plain Text
Twitter or Pinterest: 4% influencer platform usage rate. Source: Emplifi (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-pinterest-influencer-usage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitter-pinterest-influencer-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- influencer platform usage rate for Twitter or Pinterest<br><small>Source: Emplifi (2023) · <a href="https://lighthousedata.io/data/twitter-pinterest-influencer-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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