B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- follower growth rate for Twitter (companies) (2013)
On average, companies experienced a 43% increase in Twitter followers in 2013.
- Based on analysis of over 3 million tweets sent via ExactTarget's platform
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2013
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Heidi Cohen
Primary
Tier B
https://heidicohen.com/twitter-holiday-tips/ ↗
Source Article
14 Twitter Holiday Tips To Beat Your Competition - Heidi Cohen
Use Twitter To Supercharge Your Holiday Sales
Is Twitter integrated into your 2014 holiday marketing plans?
If not, there’s still time to get the most out of this real time social media platform even though Black Friday’s just around the corner.
Because over 50% of UK users turn to Twitter to discus…
Original Research
Heidi Cohen
· Original study ↗
Methodology
Based on Exact Target analysis of over 3 million tweets
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Twitter (companies): 43% follower growth rate. Source: Heidi Cohen (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-follower-growth-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitter-follower-growth-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- follower growth rate for Twitter (companies)<br><small>Source: Heidi Cohen (2013) · <a href="https://lighthousedata.io/data/twitter-follower-growth-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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