B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- weekly follower growth rate for B2B companies using Twitter (Q1 2009)
B2B companies actively using Twitter via their brand saw an average of 20% week-over-week follower growth over a 4-week period.
- Extremely small sample size (n=4)
- Companies studied specialize in marketing
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
Q1 2009
Entity
Sample Size
4
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Author's personal blog
Primary
Tier B
https://b2bcmo.wordpress.com/2009/03/08/b2b-what-is-social-media/ ↗
Source Article
B2B, Social Media, and ‘old school’ CEOs
In the last few weeks, I’ve carefully studied best practices of business to business companies leveraging social media, and have also studied B2C social media successes to use as a framework to evaluate B2B companies. My analysis includes studying Forrester analysts who seem to ‘get it’ (current and…
Original Research
Author's personal blog
· Original study ↗
Methodology
Analysis of 4 B2B companies using Twitter over 4 weeks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies using Twitter: 20% weekly follower growth rate. Source: Author's personal blog (Q1 2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-follower-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitter-follower-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- weekly follower growth rate for B2B companies using Twitter<br><small>Source: Author's personal blog (Q1 2009) · <a href="https://lighthousedata.io/data/twitter-follower-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.